Product videos showcase your product or service by providing an overview or demonstration of a specific use case.
From a production standpoint product videos can be created in-house or externally and may feature live action, presentations, or animations depending on time and budget.
Product videos can perform well in search. Creating more than one product video for different customer types or use cases can help increase the likelihood of connecting with the right prospect.
The key places to promote product videos would be product pages on your website, social media properties, email list, and paid promotion.
Examples of Product Videos
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