Product Videos

Product Videos

Overview

Product videos showcase your product or service by providing an overview or demonstration of a specific use case. 

Funnel Stage(s)

Awareness Stage
Consideration Stage
Decision Stage

Cost

Low Cost
Medium Cost
High Cost

Distribution Channels

YouTube
Wistia

Production Considerations

From a production standpoint product videos can be created in-house or externally and may feature live action, presentations, or animations depending on time and budget.

Optimization Considerations

Product videos can perform well in search. Creating more than one product video for different customer types or use cases can help increase the likelihood of connecting with the right prospect.

Promotion Considerations

The key places to promote product videos would be product pages on your website, social media properties, email list, and paid promotion.

Examples of Product Videos

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