Product Videos
Overview
Product videos showcase your product or service by providing an overview or demonstration of a specific use case.
Funnel Stage(s)
Cost
Distribution Channels
Production Considerations
From a production standpoint product videos can be created in-house or externally and may feature live action, presentations, or animations depending on time and budget.
Optimization Considerations
Product videos can perform well in search. Creating more than one product video for different customer types or use cases can help increase the likelihood of connecting with the right prospect.
Promotion Considerations
The key places to promote product videos would be product pages on your website, social media properties, email list, and paid promotion.
Examples of Product Videos
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