Pre-roll videos are made to play before a viewer watches another video. They are typically 15 or 30 seconds long for use on a wide range of publisher platforms, but they can be longer when running a YouTube TrueView campaign.
Pre-roll videos are fantastic in the awareness and consideration stages, and because they're so short they don't have to be expensive to produce.
Pre-roll videos are typically produced externally, but they can be produced in-house if you have a savvy video team.
One way to get the most bang for your pre-roll buck is to create multiple versions of the same pre-roll video with different calls to action so you can find the one that converts the highest. Already have a pre-roll video? Take advantage of our editing services to create multiple versions of a video without breaking the bank.
Pre-roll videos don't typically see much traffic from search engines, so focus less on keyword research and more on driving viewers to watch other videos or click on a link.
To drive traffic back to your website you can use the following features:
- YouTube Description
- YouTube Cards
- YouTube End Screens
A well structured YouTube Trueview campaign can get your pre-roll video in front of the right viewers at the right time.
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