Event Videos

Event Videos

Overview

Event videos are videos created at or for an industry conference or event. These videos are useful in the later stages of the sales funnel as they help show authority and build trust with potential customers.

Funnel Stage(s)

Consideration Stage
Decision Stage

Cost

Low Cost
Medium Cost
High Cost

Distribution Channels

YouTube
Facebook
LinkedIn
Wistia

Production Considerations

Event videos can be created by the event organizer or attendees and can range wildly in terms of production planning and costs.

Optimization Considerations

Videos of event sessions or speakers can rank well in search results if optimized for both the speaker and the topic of the talk. Also consider optimizing for the event itself by creating event-specific pages and ​YouTube playlists.

Promotion Considerations

Depending on the type of event videos you are creating, a promotion campaign before or after the event can help increase targeted viewership. 

Examples of Event Videos

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