Educational videos teach viewers about your industry or product. They are the swiss army knife of your video marketing strategy because they can be useful in every stage of your sales funnel, they don't require a large budget, and they can drive views for years if done correctly.
From a production standpoint educational videos can be created in-house or externally and may feature live action, screenshares, presentations, or animations depending on time and budget.
Educational video don't require a large paid promotion push, but it can be helpful to gain initial traction on high volume or competitive keywords. Other places to promote educational videos include your company's website, mailing list, and social media channels.
Ready to Build Your Video Strategy?
Have a question about educational videos?
Leave your comment or question below.