YouTube Video Ideas
Make an Intro Video
Sum up your company, blog, or YouTube channel in a short introduction video. You can use it on your homepage or you can create a custom featured video for your YouTube channel. You can even test out multiple intro videos to see which one works best for you and your business. Unlike first impressions, you can always make new intro videos.
Interview Your Employees
Sure you interviewed your employees before you hired them (right?), well why not interview them now that they work for you. You probably have cool employees and they’d probably make for some cool videos as well.
Do you have customers or clients that are a big fan of your work or products?
Why not ask them to come in and film a testimonial video? You could even ask customers to send you some webcam testimonials and edit them together for your website or YouTube channel.
Pretend your in an Apple product launch video and start answering questions while looking slightly to the right of the camera. Or film yourself, wait 20 years, and then interview yourself:
If a question is frequently asked, it’s probably frequently searched for on Google and YouTube as well. Making a video that answers that question in a fun and engaging way can put you in front of a large audience.
Product demos can be very powerful sales tools and they don’t need to be overly produced. In fact, a demo video shot on a phone is usually seen as more authentic
Could be a tour of your office, your workspace, your city, or even your website (using screencasting software). This is a great opportunity to connect with your viewers and practice some new video editing techniques. Don’t just run around with your camera Blair Witch style (unless your office is indeed haunted, then go right ahead).
Find a video related to your industry and think of some interesting or creative ways you could respond with another video. Viewers appreciate quality video responses and you may open up collaboration opportunities with the video’s creator.
Use a combination of YouTube Cards, End Screens, and Unlisted Videos to create an interactive video quiz. Perfect for the end of an educational video!
Another cool way to use videos as part of a quiz is to embed them into a Typeform quiz.
Turn a Presentation Into a Video
Have an awesome PowerPoint presentation laying around? Turn it into a video! Use your screencasting software to record your slides and add your own audio narration.
Regular job listings are boring and typically use language that no normal person uses (like synergy). Consider making a video that showcases your business’s personality for your careers page. Here is a link to Facebook’s career video for some inspiration.
Industry News Video
Covering news events in your industry can help gain additional search engine exposure and viewers. Just make sure to incorporate your own personality and point of view. If people dig your personality or presentation style, they’ll watch your videos even if they’ve already heard the news your sharing.
Try to find a clever way to take a popular video or trend and make it relevant for your business or niche. Would you ever think a video about studying in a library would get over 3 million views? Well, when you advertise your library Old Spice style anything is possible.
Videos are amazing educational tools because viewers can play, pause, and re-watch them whenever they want. Educational videos also rank well in YouTube and Google search, so they are a great way to connect with potential customers.
Point your camera at your desk, office, or out your window and capture your day or more in super fast motion. Better yet, make a time lapse video for a DIY art or craft project for maximum effect.
Many of your customers, readers, or fans could have video skills you weren’t aware of. A good old fashioned video contest can help bring this talent to the forefront. Just make sure you’ve got a great premise, an even better prize, and solid promotion strategy.
Public Service Announcement
It doesn’t have to be something serious. Are their common issues in your industry that you could tackle with a humorous PSA? Check out this PSA on Vertical Video Syndrome to give you an idea of what I’m talking about.
You know those ads that appear before you watch a YouTube video? Well, they work and you should make one. It isn’t that expensive to buy some True View pre-roll space on YouTube to help grow your channel or list of leads.
Learn more about how YouTube ads work with our Ultimate Guide to YouTube Ads.
People love lists and they love videos, so why not combine them and create a list video for your industry or related topic.
The YouTube channel Watch Mojo built their subscriber base of 15 million people by making top 10 videos.
Check out this top 10 funniest movie death scenes from them:
Don’t just stand there. Bust a move! Check out this Dad for inspiration:
Nothing gets your audience fired up like a challenge video. Can you handle the heat of a Ghost Pepper or a soup ladle full of cinnamon? Even if you fail the challenge you’ll “win” by getting more views.
Search for just about any product on YouTube and you’ll find someone reviewing it on video. It’s a great way to drive viewership from search and provide value to your audience.
Put Something Together
It could be a work of art or an Ikea bookshelf. I guarantee someone will find it interesting or useful. Seriously, could someone please make a video on putting together an Ikea EXPEDIT Shelving Unit! I think I’m missing a piece.
Screencasts are easy to make and don’t require you to be in front of the camera. You don’t even need a camera! So pick up some screen casting software and start sharing your screen with the rest of YouTube.
Take a Stance on an Issue
If you feel passionately about an issue odds are others do as well. Taking a stance in a video can create a conversational snowball effect.
It doesn’t have to be a hot button issue involving politics or religion. It can be as simple or silly as how to pronounce the word GIF.
Is your office or home filled with April fools? Film those fools and grab some views for your YouTube channel. Here’s an office prank within an office prank (inception prank) to give you some ideas:
People love it when you screw up your line and laugh at yourself. People also love Jimmy Fallon. Coincidence? I think not.
Behind the Scenes Videos
Behind the scenes videos are great for increasing views and engagement without having to film anything new. When Dermablend showed how well they could cover up tattoos they got about 11 million views. They also released a behind the scenes video showing how they did it and got an additional 7 million views. Do something cool and people will always want to know how you did it.
Explain how a complex process or system works in an easy to understand way. Common Craft has built an entire business around explaining things with video. Check out their Social Media in Plain English video for some inspiration:
Are there words or acronyms in your industry that people might not know? Make a short video for each one you can think of and you’ll be able to link to these videos on your website or in your other videos.
Special Effects Videos
Teach yourself a new special effect technique and either make a video about that or see how you can incorporate your new effect in another video.
You might not know it from watching MTV, but people still love music videos; They just watch them on YouTube now.
Viewer Question Videos
Look through your video comments to see if there are any questions or issues that you could respond to with a video.
Holidays show up consistently every year, so if you can make a good holiday video you may have viewers show up consistently every year as well!
Tent Pole Videos
Think about any big events that occur each year for your business or niche and think about related videos you could create. For example, if your channel is about movies you’ll probably want to create videos about the Academy Awards, the Golden Globes, and the Nickelodeon Kids Choice Awards (or as I call them, ‘Lil Oscars’).
Get Inspired by Stock Footage
Need an idea for a new video? Why not spend some time looking through royalty free music and stock video. You’ll be surprised at how many ideas you can come up with based on a single piece of music alone. Stock images and videos can be a huge time saver as well as a creative jumping off point. Why spend hours creating something that already exists? Go shopping for digital ingredients and see what you can cook up!
It worked for the SEO rapper.
Film the items you bought from your favorite store. For a little inspiration check out this Yankee Candle haul video. If you own your own storefront, try thinking about how you could encourage customers or fans to create haul videos from your store.
Reach out to a video creator with a similar audience and see if there is an opportunity to create content together or appear as a guest on each other’s channels. A great example comes from the channels VSauce and Minute Physics. They each created a video that directs the viewer to the other channel and vise versa. Check it out the videos below.
Remake an old video
Odds are you have an outdated or old looking video lying around your website or YouTube channel. Why not update it and see if you can outperform the old version.
Now that you have some video ideas take a look at my favorite video creation tools and software to create your new videos even faster!
As the founder of VIDISEO, Matt Ballek helps business of all sizes drive meaningful results using online video.