Video Ideas

YouTube Video Ideas

Overview

A successful video strategy requires a constant flow of new videos. This master list of video ideas will help you keep your content calendar full.

Intro Videos

Sum up your company, blog, or YouTube channel in a short introduction video. You can use it on your homepage or you can create a custom featured video for your YouTube channel. You can even test out multiple intro videos to see which one works best for you and your business. Unlike first impressions, you can always make new intro videos.

Thank You Videos

Thank you videos aren’t just for Alanis Morissette and Dido anymore! If you have a thank you page on your website somewhere, consider making a thank you video and putting it there. You’re welcome!

Interview Employees

Sure you interviewed your employees before you hired them (right?), well why not interview them now that they work for you. You probably have cool employees and you can use video to introduce them to the company and even your customers.

Testimonial Videos

Do you have customers or clients that are a big fan of your work or products?Why not ask them to come in and film a testimonial video? You could even ask customers to send you some webcam testimonials and edit them together for your website or YouTube channel.

You can also create your own testimonial for a product you use/love. Doing so could open up a partnership or collaboration opportunity with the company you are promoting (testimizing?).

Interview Yourself

Pretend your in an Apple product launch video and start answering questions while looking slightly to the right of the camera. Or film yourself, wait 20 years, and then interview yourself again.

Answer Frequently Asked Questions

If a question is frequently asked, it’s probably frequently searched for on Google and YouTube as well. Making a video that answers that question in a fun and engaging way can put you in front of a large audience.

Product Demos

Product demos can be very powerful sales tools and they don’t need to be overly produced either. Demo videos shot on a phone can be seen as more authentic. Bonus points if you can make your product demo unique or interesting to watch.

Video Tours

Could be a tour of your office, your workspace, your city, or even your website (using screencasting software). This is a great opportunity to connect with your viewers and practice some new video editing techniques. Don’t just run around with your camera Blair Witch style (unless your office is indeed haunted, then go right ahead).

Response Videos

Find a video related to your industry and think of some interesting or creative ways you could respond with another video. Viewers appreciate quality video responses and you may open up collaboration opportunities with the video’s creator.

Create a Video Quiz
Use a combination of YouTube Cards, End Screens, and Unlisted Videos to create an interactive video quiz. Perfect for the end of an educational video! Another cool way to use videos as part of a quiz is to embed them into a Typeform quiz.
Turn a Presentation into a Video
Have an awesome PowerPoint presentation laying around? Turn it into a video! Use your favorite screencasting software to record your slides and add your own audio narration.
Make a Careers Video
Regular job listings are boring and typically use language that no normal person uses (like synergy). Consider making a video that showcases your business’s personality for your careers page. Here is a link to Facebook’s career video for some inspiration.
Cover Industry News
Covering news events in your industry can help gain additional search engine exposure and viewers. Just make sure to incorporate your own personality and point of view. If people dig your personality or presentation style, they’ll watch your videos even if they’ve already heard the news your sharing.
Make a Parody Video
Try to find a clever way to take a popular video or trend and make it relevant for your business or niche. Would you ever think a video about studying in a library would get over 3 million views? Well, when you advertise your library Old Spice style anything is possible.
Make a Photo Slideshow
Grab some royalty free music and try to tell a story using only photos. Perfect for a recent trip, charity event, or holiday party and a great way to practice your editing technique. You can also create a photo slideshow easily using an online tool like Animoto.
Timelapse Videos
Point your camera at your desk, office, or out your window and capture your day or more in super fast motion. Better yet, make a time lapse video for a DIY art or craft project for maximum effect.
Contest Videos
Many of your customers, readers, or fans could have video skills you weren’t aware of. A good old fashioned video contest can help bring this talent to the forefront. Just make sure you’ve got a great premise, an even better prize, and solid promotion strategy.
Public Service Announcement Videos
It doesn’t have to be something serious. Are their common issues in your industry that you could tackle with a humorous PSA? Check out this PSA on Vertical Video Syndrome to give you an idea of what I’m talking about.
Make a Video Ad
You know those ads that appear before you watch a YouTube video? Well, they work and you should make one. It isn’t that expensive to buy some True View pre-roll space on YouTube to help grow your channel or list of leads. Learn more about how YouTube ads work with our Ultimate Guide to YouTube Ads.
List Videos
People love lists and they love videos, so why not combine them and create a list video for your industry or related topic. The YouTube channel Watch Mojo built their subscriber base of 15 million people by making top 10 videos. Check out this top 10 funniest movie death scenes from them:
Make a Lip-sync Video
Don’t just stand there. Bust a move! Check out this Dad for inspiration:
Challenge Videos
Nothing gets your audience fired up like a challenge video. Can you handle the heat of a Ghost Pepper or a soup ladle full of cinnamon? Even if you fail the challenge you’ll “win” by getting more views.
Review Videos
Search for just about any product on YouTube and you’ll find someone reviewing it on video. It’s a great way to drive viewership from search and provide value to your audience.
Put Something Together
It could be a work of art or an Ikea bookshelf. I guarantee someone will find it interesting or useful. Seriously, could someone please make a video on putting together an Ikea EXPEDIT Shelving Unit! I think I’m missing a piece.
Screencast Something
Screencasts are easy to make and don’t require you to be in front of the camera. You don’t even need a camera! So pick up some screen casting software and start sharing your screen with the rest of YouTube.
Take a Stance on an Issue
If you feel passionately about an issue odds are others do as well. Taking a stance in a video can create a conversational snowball effect. It doesn’t have to be a hot button issue involving politics or religion. It can be as simple or silly as how to pronounce the word GIF.
Prank Videos
Is your office or home filled with April fools? Film those fools and grab some views for your YouTube channel. Here’s an office prank within an office prank (inception prank) to give you some ideas:
Blooper Videos
People love it when you screw up your line and laugh at yourself. People also love Jimmy Fallon. Coincidence? I think not.
Behind the Scenes Videos
Behind the scenes videos are great for increasing views and engagement without having to film anything new. When Dermablend showed how well they could cover up tattoos they got about 11 million views. They also released a behind the scenes video showing how they did it and got an additional 7 million views. Do something cool and people will always want to know how you did it.
Explainer Videos
Explain how a complex process or system works in an easy to understand way. Common Craft has built an entire business around explaining things with video. Check out their Social Media in Plain English video for some inspiration:
Dictionary Videos
Are there words or acronyms in your industry that people might not know? Make a short video for each one you can think of and you’ll be able to link to these videos on your website or in your other videos.
Special Effects Videos

Teach yourself a new special effect technique and either make a video about that or see how you can incorporate your new effect in another video.

Make a Music Video

You might not know it from watching MTV, but people still love music videos; They just watch them on YouTube now.

Ask Your Viewers Questions

Look through your video comments to see if there are any questions or issues that you could respond to with a video.

Or literally make a video asking your viewers/subscribers to ask questions.

Holiday Videos

Holidays show up consistently every year, so if you can make a good holiday video you may have viewers show up consistently every year as well!

Tent Pole Videos

Think about any big events that occur each year for your business or niche and think about related videos you could create. For example, if your channel is about movies you’ll probably want to create videos about the Academy Awards, the Golden Globes, and the Nickelodeon Kids Choice Awards (or as I call them, ‘Lil Oscars’).

Get Inspired by Stock Footage

Need an idea for a new video? Why not spend some time looking through royalty free music and stock video. You’ll be surprised at how many ideas you can come up with based on a single piece of music alone. Stock images and videos can be a huge time saver as well as a creative jumping off point. Why spend hours creating something that already exists? Go shopping for digital ingredients and see what you can cook up!

Freestyle Rap

Adding some rhymes to a seemingly boring topic can help make it more interesting. Check out this classic example from the SEO rapper.

Haul Videos

Haul videos are a vlog style video where the creator goes shopping and shares their purchases or "haul" with their viewers. This style of video is very popular in the fashion and beauty vertical, but it can be applied to almost any industry.

Collaboration Videos

Reach out to a video creator with a similar audience and see if there is an opportunity to create content together or appear as a guest on each other’s channels.

A great example comes from the channels VSauce and Minute Physics. They each created a video that directs the viewer to the other channel and vise versa.

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