How to Optimize a YouTube Video


Of all the ways to watch online video, YouTube is the biggest and also the most complex platform.

This guide will walk you through each step of the process with videos and other helpful resources.

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YouTube Strategy Fundamentals
YouTube Strategy FundamentalsThese 10 strategy fundamentals will help you create the kind of content that resonates with a YouTube audience.[...]

Before the Upload

It's important to get your video's strategy right before you upload; Otherwise, you'll just be optimizing a turd (that's an official term).

On Upload

YouTube optimization on upload goes way beyond just adding a title, description, and some tags. Metadata is important, but it's only a piece of the puzzle.

YouTube Playlists
YouTube PlaylistsPlaylists can help you organize your content on YouTube, but did you know that they can also be used[...]
YouTube Interactive Cards
YouTube Interactive CardsYouTube interactive cards are the latest way to support your video’s call to action. They are similar to[...]
YouTube Thumbnails
YouTube Video ThumbnailsYour video thumbnails will appear in YouTube search results and in the related videos sidebar. Thumbnails can have[...]
YouTube Metadata
YouTube MetadataYouTube metadata consists of your video's title, description, and tags. In this lesson I'll show you how to optimize[...]
YouTube End Screens
How to Use YouTube End Screens End screens let you add clickable links to other videos, playlists, and even your[...]

After Upload

Just because your video is on YouTube doesn't mean your job is done. You should spend as much effort promoting your video as you did creating your video.

Free Video Promotion
Free Video PromotionYou should spend as much time promoting your video as you do creating it. Make these free promotion[...]
Paid Video Promotion
Paid Video PromotionPaid promotion is a great way to get in front of the right audience, but there are plenty[...]
YouTube Comment Moderation
YouTube Comment ModerationYouTube isn’t TV. You can shout at your TV, but it will never respond back. On YouTube anyone[...]

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