The Ultimate YouTube Advertising Guide


Why Advertise on YouTube

YouTube has over one billion viewers watching one billion hours of video every single day! Whatever the audience you’d like to reach, they are on YouTube.

The platform for reaching viewers with ads on YouTube, called TrueView, is incredibly powerful and not as difficult to use as you may think. If you’re not sure YouTube ads are right for you check out my full list of reasons why you should be advertising on YouTube.

Why Advertise on YouTube

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How YouTube Ads Work

YouTube ads are called TrueView ads because you only pay when a viewer actually watches your video. Before you jump right in it’s important to understand how the different YouTube ad formats work and what you should expect to invest in your campaign.

YouTube Ad Formats

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YouTube Ad Costs

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YouTube Advertising Checklsit

When managed intelligently, video ads are a fantastic investment. But as with any investment a little research and planning can go a long way.

This YouTube advertising checklist will make sure you have everything you need to run a successful video ad campaign.

This is the same checklist I use with my clients when managing a promotion campaign, and you can grab a copy for yourself absolutely free by clicking the big yellow button below.