Of all the ways to watch online video, YouTube is the biggest and also the most complex platform.
This guide will walk you through each step of the process with videos and other helpful resources.
Download the YouTube Advertising Checklist
Reach the World
YouTube has been the leading digital video platform for over a decade and now has over one billion users (that’s almost one third of the internet) watching one billion hours of video every single day!
YouTube is also the second largest search engine next to it’s big brother Google.
In an average month, 18+ year olds in the US spend more time watching YouTube than any television network. On mobile alone, more 18- to 49-year-olds watch YouTube during prime time in the United States than they do the top 10 prime-time shows combined.
The targeting options on YouTube are simply insane. You can target viewers based on age, location, interests, videos watched, and even pages they’ve visited on your website.
Want to get super sneaky? Target your competitors’ videos and drink their milkshake!
With YouTube ads it’s possible to reach viewers for pennies a view. Need to generate brand awareness? You don’t need to break the bank. Also, with YouTube ads you’re not charged for a view unless the viewer watches 30 seconds of the video or finishes the video, whichever comes first.
Long Term Benefits
When you promote a video with TrueView all the views you get are added to your video’s public view count. This can help your video gain traction in search results and added exposure doesn’t stop when your promotion campaign does.
96% of consumers find videos helpful when making purchase decisions online and nearly three quarters are more likely to purchase a product or service if they can watch a video explaining it beforehand according to video animation company Animoto.
Over the last two years, the number of small- and medium-sized businesses advertising on YouTube has doubled, but it’s nowhere near as saturated as Adwords or Facebook ads.
The time to get started is now. The only hurdle is creating a video ad. Learn how to create effective video ads for next to nothing with my free video marketing crash course.