YouTube just began testing skippable pre-roll ads with a handful of video producers. I’m excited for what this could mean for YouTube and video advertising in general. For my full take on this new feature, check out the latest edition of Video News You Can Use:
What do you think ? Leave me a comment and I’ll be sure to respond.
November 16th, 2009 at 1:09 pm
Are you a professional journalist? You write very well.
November 16th, 2009 at 11:46 pm
That’s pretty awesome. Good for all. Now… do your advertisers still pay on only “unique visitor” data? Or are there engagement triggers in your ad model, such as page-views or bounce rate? Because 10,000 unique visitors a day who leave the site within 15 seconds is not that valuable to the advertiser. But 1,000 unique visitors a day who view 10 pages on the site and stick around for 2 or 3 minutes… that’s a lot more useful.
November 17th, 2009 at 9:12 am
There may be engagement triggers based on view length. Advertisers would then be charged only if viewers watched a certain percentage of the ad, but this is all speculative since this is in testing currently. Thanks for your comment.
November 17th, 2009 at 10:13 pm
More power to ‘em I say. I think this will help youtube retain a competitive edge over Hulu. It’ll definitely scare away some of the big houses like NBC, but they’ve never been Youtube’s bread and butter anyway. It’s a demonstrable fact that the intardknot denizens as a whole doesn’t respond well to interruptive advertising (think pop ups, drop downs etc) so this is a logical step for Youtube.
And hey, less annoying 30 second ads for me
November 18th, 2009 at 7:42 am
Flattery, my friend, will get you everywhere. Are you a professional commenter ? You comment very well.
November 22nd, 2009 at 11:51 pm
@best dog breeds— your are right in my point of view you are right those few people who spent time on our site are better then a large number of people who just click and run away.
December 27th, 2009 at 3:01 pm
That’s pretty awesome. Good for all. Now… do your advertisers still pay on only “unique visitor” data? Or are there engagement triggers in your ad model, such as page-views or bounce rate? Because 10,000 unique visitors a day who leave the site within 15 seconds is not that valuable to the advertiser. But 1,000 unique visitors a day who view 10 pages on the site and stick around for 2 or 3 minutes… that’s a lot more useful.