YouTube SEO at SMX West RECAP

I was excited to be a part of such a fun, informative, and , dare I say, Boombastic session on YouTube video optimization at SMX West. It was the last session of the day, the weather sucked, and the thermostat was set to “Chicago” but the audience was great and the presentations even better:







Here are some bullet points I took away from the session:

Jay Akkad

Product Manager, YouTube

• Content is king
• Thumbnails and Tags matter
• Related videos are HUGE driver of views
• Choose the right ad formats

Matt Ballek

Natural Search Supervisor, Resolution Media

I hit the podium and dazzled with some extreme Power Point wizardry:







Below is the full interactive YouTube version of my presentation. You won’t want to miss it:

Curtis R. Curtis

Sr. VP, Strategic Partnerships, UniversalBuinessListing.Org

• Engage your viewers
• Keep your videos casual
• Be consisetnt -- upload regularly
• Shorter is better

Jeff Martin

Associate Director of Search Marketing, TouchStorm

• Think about saturation !
• Guide viewers along to your goal
• Optimize playlists like they’re videos
• Engagement = Views

Did you attend this session ?

I’d love to hear your thoughts and comments in the comment board !