YouTube Promotion Guide
Why you MUST Promote your YouTube Videos
To kick your YouTube channel into high gear you not only need to create consistent content, you need to effectively promote the content you’ve already created. Here’s a simplified example.
Imagine you average around 500 views for every video you upload to your channel. To add 5,000 more views to your channel you’d need to create 10 new videos. Now, if your videos have any production standards, thats a lot of work and a very slow way to grow your audience.
Now imagine you spent the same amount of time promoting your video as you did creating your video. Do you think you could double each video’s view count? What if you were able to triple the amount of views you got per video? You’d only need to create about 3 videos to add 5,000 views to your channel instead of 10.
So instead of just churning out one video after the next, spend some time exploring this pillar to start getting more value out of each video you produce.
If you want to get right to it, head over here for a list places to promote your YouTube videos.
You can’t expect a few Facebook posts to do all the heavy lifting for your. Video advertising can be a great way to get your video in front of an interested audience.
Now, I’m not talking about buying bulk YouTube views from some seedy unknown source. I’m talking about YouTube’s own True View In-Search ads. These placements allow you to bid on YouTube keywords that you’d like your video to appear on. Once your campaign is up and running, you’ll only pay for actual video views and not just clicks.
Cross Promotion & Branding
If you’ve already checked out the Content Pillar of YouTube SEO, you know that it’s best to consistently create video content. So, why not use your videos to drive viewers to more of your videos?
YouTube annotations are a unique and extremely powerful feature of YouTube, and if used correctly can increase videos watched and overall engagement time on YouTube (both great things).
Annotations are even more powerful when combined with an effective branding strategy. If you’re not sure how to brand your YouTube channel or videos check out these 8 YouTube branding tips.
YouTube SEO isn’t that different from regular old website SEO in that links matter. The only difference is that links can come in different forms. Other websites could point visitors to your YouTube watch page, or they could embed your video to be watched directly on their site. Both of these things help increase the authority of your video in Google’s eyes.
Also keep in mind that blogs and websites are the #2 place that people discover new videos next to YouTube. So, be sure to form relationships and reach out to authority blogs in your niche when you have relevant or interesting new video content to offer.