Having a well optimized YouTube channel will not only increase your findablilty, but it can also increase the strength of your brand. Here’s how !
Begin editing your channel by clicking on one of the “edit my channel” links on YouTube. Here you’ll begin by editing your channel information:
Title
For your title, you’ll want to make sure it is short and succinct while making sure your most important keywords are used towards the front.
Description
Use the description to tell viewers more about you and what you’re trying to accomplish on YouTube. Feel free to incorporate keywords into your description, but don’t force it if it isn’t natural. The main goal is to connect with your audience.
Tags
Here you’ll want to enter the keywords that are most important or most closely related to your brand. Think about how people may be searching around your topic, and keep it relevant.
Next you’ll be able to tweak the design of your channel, or as the professionals say, “Pimp Your Profile”. It’s a tough world for an ugly channel. Thankfully it’s easy to give yours a quick face lift. Starting with…
Channel Design
Choose one of the nine color options that best match the colors of your website or brand. We will be able to customize these colors later.
Layout Properties
Here you can choose what information you want displayed on your YouTube channel including which video you want featured and other YouTube activity. You can preview the layout to the right, so play around with these options and find an arrangement that works for you.
Advanced Design Customization
Here you’ll be able to choose a background image and pick specific colors for all aspects of your YouTube channel.
Getting your background image to look the way you like will take some experimenting with various sizes of images, and don’t rely on the preview to show accurate placement. You may need to upload your image, save your channel and view it live to see how it looks.
To choose colors for specific items, simply click the color box next to each item and you’ll be given a list of colors to choose from. If you want to pick a specific color from your website or logo and don’t know the hex code? Install the Colorzilla plugin for Firefox, and you’ll be able to match colors exactly. (check out the video above to see this plugin in action).
Well, there you have it ! With just a few simple tweaks, you can make your YouTube channel more findable and supportive of your brand.
Let me know if you have any questions, and feel free to check out the vidiseo YouTube channel and subscribe.
Thanks !
March 12th, 2009 at 5:23 pm
Another fantastically made video, kind sir. Would be hard to find a better balance of information and good times. You’re the mullet of SEO tutorials. And that’s a good thing to be.
March 12th, 2009 at 7:36 pm
best compliment ever !
June 16th, 2009 at 4:53 pm
I don’t have any videos to optimize. I just like watching so I can hear your voice.
June 16th, 2009 at 5:01 pm
I’ve got no problem with that.
October 8th, 2009 at 9:12 am
Hi there!
x
How do i make my writing italic on You tube? thanks!
November 19th, 2009 at 4:03 am
Great post. Thanks for this really. I am not a blog reglar blog reader but this blog is truly amazing indeed.
December 24th, 2009 at 5:31 pm
Thanks allot, for sharing this detailed post!
i found a youtube video about watching tv online that I would like to share: international tv online.
But seriously, great post and thanks so much !!
I look ahead to your next post !!
February 10th, 2010 at 5:50 am
I don't have a “more” dropdown from my channel name. Why?
February 10th, 2010 at 5:51 am
I don't have a “more” option from my username drop-down. Why?
I really want to add the banner at the top that contains a direct link to my website, how do I do that?
Matt
March 8th, 2010 at 10:47 pm
I have just made a new channel with some new videos as well, and I'm just not getting enough views on my Channel.
March 13th, 2010 at 4:55 am
The real key to optimizing your video channel is to interact, interact and interact with the Youtube community. …
March 13th, 2010 at 7:46 pm
I agree 100% !
Thanks so much for stopping by and weighing in. I'm actually working on a video version of a presentation I gave at SMX West this year on YouTube video optimization, and I make sure to mention the importance of community.
March 13th, 2010 at 7:48 pm
This details in this video are a bit dated as YouTube has made some big changes to user channels. You can see an updated version of this presentation here:
http://www.youtube.com/watch?v=0qOK5cFJ5nk
May 15th, 2010 at 10:43 pm
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May 26th, 2010 at 3:42 am
Based on your name I'm a little concerned about the types of videos you plan on optimizing, but I'm willing to share my blog with those who are horny for knowledge. So reference away !
May 25th, 2010 at 11:03 pm
I’ve have to advise you, u r totally on. I located your blog from some other website and am totally fascinated by this niche and learning about this. Do you mind if I reference to this site from my facebook page?
May 29th, 2010 at 8:27 am
This sucks! I truly thought it was the other way around. Well, i guess thanks for clearing it up!
July 2nd, 2010 at 8:03 am
Mariano
July 6th, 2010 at 10:08 am
Thanks for submitting this. This helped with a good deal of doubts which I had.