I attended the YouTube and Video Optimization session at SES Chicago yesterday and wanted to share my notes with the rest of the video marketing community. The presentation was given by Greg Jarboe of SEO-PR fame and covered all the basics of video optimization including:
click to enlarge notes
- Obligatory Video Facts
- video is huge
- people love video
- etc.
- Three Basic Steps
- Get Discovered
- Basic Video SEO
- Video Responses
- YouTube Suggest
- YouTube Keyword Tool
- Annotations
- Embedding
- Captions
- Create Compelling Video
- people don’t watch and share CRAP
- Get Shared
- Promote Your Video
- Get Attention of Opinion Leaders
- Questions & Answers
I was most interested in the data from Tubemogul on how video is discovered and how the majority of videos are discovered through video sites (like YouTube, Vimeo, etc.) and Blogs (embedded videos) and NOT search engines like Google and Bing (or even video search engines like Google Video). So if your video strategy doesn’t involve YouTube in some way, enjoy your 6% :
image from TubeMogul video discovery report
Overall I thought the session was fun and informative, but if you have any specific questions or comments please leave them in the comments section and I’ll be sure to respond promptly.
Now, if you’ll excuse me, I need to head back to the conference and load up on free pens for the year. 
December 8th, 2009 at 11:25 am
[...] looking forward to the session and will be posting my notes and impressions tomorrow, so stay tuned ! Thank you in advance for sharing this [...]
December 10th, 2009 at 2:42 am
yeah, in my school, the teachers computers are hooked up to the tv so we can watch online documentaries and power points.
March 24th, 2010 at 12:19 am
It takes more than one video to achieve video marketing success. … Much like Google with PageRank, YouTube places a lot of value on what the community …
June 17th, 2010 at 3:57 am
Thanks for sharing your notes mate i will subscribed to your feed.
June 17th, 2010 at 5:00 pm
No Problem! Thanks for stopping by.