You should spend as much time promoting your videos as you do creating them. Not sure how to promote your YouTube videos? Start with this master list.
This is probably the most obvious place to promote your videos, so I thought I’d get it out of the way early. However, to be successful on either of these platforms you can’t just drop links to your own content. You need to participate in the community, build trust, and share interesting things to grow your fan/follower base.
Make fun of it all you like, but Google+ isn’t going anywhere. If you make videos about a subject you’re passionate about, you will find people with the same passion on Google+ to share your videos with. Participate in discussions, join communities, and share interesting things you’ve found. You’ll not only find new viewers, but new inspiration.
I’ve been loving G+ lately! However, if you’re absolutely new to it, I highly recommend you pick up a copy of Guy Kawasaki’s book, “What the Plus!“. It’s less than the cost of a fancy coffee and infinitely more useful.
Pinterest boards are a lot like YouTube Playlists, so why not treat them that way? Create boards for specific topics related to your video content, then start pinning interesting images, articles, and videos. Make sure some of the videos you pin are yours, but not all of them, and watch the re-pins turn into views.
This popular “channel surfing” website can be a great driver of targeted viewers. Just look through the various categories on the site and submit your video to the one that best fits.
If your video is business related, then don’t forget about LinkedIn. You can share your video on your LinkedIn profile page, in your timeline, or in one of the many LinkedIn Groups you’ve joined to look smart.
Squidoo is a community site that lets you create pages (called lenses) about whatever topic you like. You may be able to gain additional exposure for your videos by creating lenses that feature your own video content, or by reaching out to popular lens creators and seeing if they would consider embedding your video in their lens.
Just remember not to post duplicate content from your blog or another site.
The same basic idea as Squidoo, but they actually call their pages pages.
Scoop.it reminds me of a hybrid of Pinterest and StumbleUpon. You can create and/or follow various topics on the site and pin or “scoop” posts into your topic list.
Reddit is sort of like the Fight Club of link sharing except there are more rules and lower physical fitness levels.
On Reddit you’ll find a vast collection of sub-reddits which act like topic pages, and users will get mad if you post your link to the wrong one. If you’re thinking of using Reddit solely for promoting your own content, you should probably reconsider.
If you find a sub-reddit that is in line with the videos you create, spend some time commenting, voting, high fiving, or whatever else you can do to participate before you start submitting your entire video catalog. You’re on your own from there.
This should be a no brainer, but I’ve seen plenty of people and brands forget this step. Make sure your videos are embedded across your own website. Don’t have a website? Then head on over to my simple guide for starting one.
If you’ve been working on building up your email list (which you should), then make sure you notify your email subscribers when you have new video content.
Reach out to blogs in your industry or niche and see if there are any opportunities to work with them. You may be able to write a guest post, create a guest video, or encourage them to embed one of your existing videos.
It’s also highly recommended that you actually read through the blog and participate in the comments section to begin building your relationship with the author. Then, when you reach out with a collaboration idea or guest post pitch they’ll have an idea of who you are.
Similar to Squidoo and Hubpages, WonderHowTo lets you create articles on how to do just about anything. If you produce a lot of how-to content, you should create some original content here that features your videos.
One of the best promotion machines around just happens to be built right into YouTube. Target your video to people searching on YouTube, or create a 15 or 30 second pre-roll ad to help promote your channel. You set your own budget and bid prices, so you can get your videos in front of an interested audience without breaking the bank. I won’t cover all the details on YouTube ads here, but if you’re interested in learning more head over here.
You know those ads you see on the right hand side of your Facebook page? Well, you can create one of those for your video or channel. You can manage your budget and daily spend just like a YouTube ad, and even target your ads to specific interests.
Create a tweet with a link to your video or channel and target that tweet to specific search terms on Twitter.
Pay to have your video or channel link appear more frequently on StumbleUpon. You pick the category and targeting, set your budget, and get your video in front of an engaged audience.
Know of any other great places to promote your YouTube videos?
Let me know in the comments below and I’ll add them to the list.
Lastly, if you have a friend who makes YouTube videos, send ‘em over to this post. You may very well save their life (or at very least their YouTube Channel).