When Viral Videos Go Bad

Resolution Media’s own SEO / Triathlete Dave McAnally recently wrote an article on how to use parodies, mashups, and commentaries of your videos to your advantage instead of reaching for the cease and desist button. Here’s a little taste:

After about month or so, parody videos of your president start to appear. They mock him and depict him talking about various subjects (let’s say Kanye’s outburst, his love of the Chicago Cubs, the price of tea in China etc). You’d never tell the president this but they are actually pretty funny! Soon, these videos start ranking for your company’s name in universal search on Google. While your videos have a few thousand views, these things have a few hundred thousand views! It’s apparent there’s a lot more interest in these parodies than your presidents’ thoughts on the coming year. You may have a bit of a reputation management case on your hands depending on how you look at it. What should you do?

Hit up the FindResolution Blog to read the rest of this post.