USA TODAY’s Jefferson Graham interviews YouTube video star Shane Dawson about his prolific video production for the world’s most popular video site, and how he lives on the income from the YouTube partner program. On the Talking Tech web video show
If you’re not familiar with Shane Dawson, you’ve probably at least seen his face on YouTube. He has the 4th most subscribed YouTube channel of all time (currently 1.1MM subscribers). I appreciate what he has been able to achieve even though his comedy isn’t really my cup of tea.
I think the lesson that brands can learn from someone like Shane Dawson is consistency. He creates a schedule and sticks to it every week with a new video each Saturday. Shane didn’t get to the top of the subscriber list because he promoted the hell out of one video. No. He created an army of videos that consistently get views week after week.
He also operates as a true member of the YouTube community by asking questions and urging viewers to leave comments (something I rarely see brands do).
How could you better leverage consistency and community in your video marketing strategy ?
May 28th, 2010 at 3:49 pm
Fantastic website and thanks for the details. It appears to be pretty difficult to discover the world cup shirts in the US. Most stores don’t have them. The internet seem to be a great spot to be a buy them.
August 7th, 2010 at 2:03 pm
shane dawson is so hottttt , as a fan all i would like is for you shane to be happy . I love you SHANE DAWSON!