If you’re running low on video inspiration, grab a notebook and start browsing through this mega list of YouTube video ideas. There are tons of links to great examples and unique twists on old ideas, so make sure to bookmark this page for future reference.
Also, if you have some ideas or examples that you’d like to share please leave them in the comments section. Good luck with your brainstorming and be sure to let me know if you use any of these ideas in you next video (I may feature it in this post)!
Make an Intro Video
Sum up your company, blog, or YouTube channel in a short introduction video. You can use it on your homepage (check out my home page video) or you can create a custom featured video for your YouTube channel (I’m working on that). You can even test out multiple intro videos to see which one works best for you and your business. Unlike first impressions, you can always make new intro videos.
Create a ThankYou Video
Interview your Employees
Sure you interviewed your employees before you hired them (right?), well why not interview them now that they work for you. You probably have cool employees and they’d probably make for some cool videos as well.
Create Testimonial Videos
Do you have customers or clients that are a big fan of your work or products? Why not ask them to come in and film a testimonial video? You could even ask customers to send you some webcam testimonials and edit them together for your website or YouTube channel.
Pretend your in an Apple product launch video and start answering questions while looking slightly to the right of the camera. Just watch this Apple launch video for inspiration. Or just wait 20 years and then interview yourself.
Create Video FAQs
Popular 80’s comedian Sinbad said it best when he said, “People be askin questions!” Why not answer those questions with videos? People be searchin for answers on YouTube all the time.
Do a Product Demonstration
Product demos can be very powerful sales tools, which would explain why I own a SlapChop.
Give a Video Tour
Could be a tour of your office, your workspace, your city, or even your website (using screencasting software). This is a great opportunity to connect with your viewers and practice some new video editing techniques. Don’t just run around with your camera Blair Witch style (unless your office is indeed haunted, then go right ahead).
Make a Video Response to Another Video
Don’t just add an existing video as a video response to a popular video. That rarely works to drive views. Instead find a video related to your industry and think of some interesting or creative ways you could respond with another video. Viewers appreciate quality video responses and you may open up collaboration opportunities with the video’s creator.
Create a Video Quiz
Use a combination of YouTube Annotations and Unlisted Videos and create an interactive video quiz. Perfect for the end of an educational video!
Turn an Old Presentation into a Video
Have an awesome PowerPoint presentation laying around? Turn it into a video! Use your screencasting software to record your slides and add your own audio narration. I did this with my presentation on video SEO and now it ranks on the first page of YouTube when you search for video SEO!
Create a Careers Video
Regular job listings are boring and typically use language that no normal person uses (like synergy). Consider making a video that showcases your business’s personality for your careers page. Here is a link to Facebook’s career video for some inspiration.
Talk About Industry News
Covering news events in your industry can help gain additional search engine exposure and viewers. Just make sure to incorporate your own personality and point of view. If people dig your personality or presentation style, they’ll watch your videos even if they’ve already heard the news your sharing.
Make a Parody Video
Try to find a clever way to take a popular video or trend and make it relevant for your business or niche. Would you ever think a video about studying in a library would get over 3 million views? Well, when you advertise your library Old Spice style anything is possible.
Make a Tutorial Video
Videos can be an amazing educational tools because viewers can play, pause, and re-watch them whenever they want (evergreen content, anyone?). I actually taught myself how to create tutorial videos by watching tutorial videos. That’s like using a tow truck to tow another tow truck!
Create a Photo Slideshow
Grab some royalty free music and try to tell a story using only photos. Perfect for a recent trip, charity event, or holiday party and a great way to practice your editing technique.
Make a Timelapse Video
Point your camera at your desk, office, or out your window and capture your day or more in super fast motion. Better yet, make a time lapse video for a large project for maximum effect. Check out this 30 story building built in 15 days in 6 minutes.
Create a Video Contest
Many of your customers, readers, or fans could have video skills you weren’t aware of. A good old fashioned video contest can help bring this talent to the forefront. Just make sure you’ve got a great premise, an even better prize, and solid promotion strategy.
Make a Public Service Announcement
It doesn’t have to be something serious. Are their common issues in your industry that you could tackle with a humorous PSA? Check out this PSA on Vertical Video Syndrome to give you an idea of what I’m talking about.
Make a Video Ad
You know those ads that appear before you watch a YouTube video? Well, you can make one of those. It isn’t that expensive to buy some True View pre-roll space on YouTube to help grow your channel. If you need help getting started, just contact me.
Make a List Video
Well, look who’s reading a list post right now.
See What your Dog/Cat is up to
I’m just sayin, you never know if they’re doing something cool.
Lip Sync Dance Video
Don’t just stand there. Bust a move! Check out this Dad for inspiration.
Film a Challenge Video
Nothing gets your audience fired up like a challenge video. Can your CEO handle the heat of a Ghost Pepper? How many tablespoons of cinnamon can your marketing manager eat in 60 seconds? Or try combining challenges with other more practical videos. Can you answer frequently asked questions while drinking a gallon of milk in under a minute?
Film your Food
You can take this however you want. You could film your lunch every day for a month or even turn various food items into lovable characters (it worked for annoying orange). Can you use food in your office or workspace to explain your business or a complex process? You may think I’m loosing my mind, but even Google has hit up the grocery store for props.
Film Yourself Dancing
Dance like nobodies watching, and get views like they are. Not sure how it will help your business, but I bet it’ll be hilarious.
Film Yourself Dancing with your Pet
Do I even have to tell you why this is a good idea?
I give this idea 5 out of 4 stars, because it just that good.
Put Something Together
It could be a work of art or an Ikea bookshelf. I guarantee someone will find it interesting or useful. Seriously, could someone please make a video on putting together an Ikea EXPEDIT Shelving Unit! I think I’m missing a piece.
Make a Screencast Video
Screencasts are easy to make and don’t require you to be in front of the camera. You don’t even need a camera! So pick up some screen casting software and make a video in your underwear. You don’t even need underwear!
Take a Stance on an Issue
Do you think that recycling should be illegal or that marijuana should be mandatory at water parks? Make a video about it!
Is your office or home filled with April fools? Film those fools and grab some views for your YouTube channel. Here’s an office prank within an office prank (inception prank) to give you some ideas.
People love it when you screw up your line and laugh at yourself. People also love Jimmy Fallon. Coincidence? I think not.
Behind the Scenes Videos
Behind the scenes videos are great for increasing views and engagement without having to film anything new. When Dermablend showed how well they could cover up tattoos they got about 11 million views. They also released a behind the scenes video showing how they did it and got an additional 7 million views. Do something cool and people will always want to know how you did it.
Sort of like FAQ videos but not as FA.
Like Q&A videos but presented Jeopardy style.
Explain how a complex process or system works in an easy to understand way. Common Craft has built an entire business around explaining things with video. Check out their Social Media in Plain English video for some inspiration.
Are there words or acronyms in your industry that people might not know? Make a short video for each one you can think of and you’ll be able to link to these videos on your website or in your other videos.
Special Effect Videos
Teach yourself a new special effect technique and either make a video about that or see how you can incorporate your new effect in another video.
You might not know it from watching MTV, but people still love music videos; They just watch them on YouTube now.
Respond to Viewer Comments
Look through your video comments to see if there are any questions or issues that you could respond to with a video.
Holidays show up consistently every year, so if you can make a good holiday video you may have viewers show up consistently every year as well!
Special Event/ Tent Pole Videos
Think about any big events that occur each year for your business or niche and think about related videos you could create. For example, if your channel is about movies you’ll probably want to create videos about the Academy Awards, the Golden Globes, and the Nickelodeon Kids Choice Awards (or as I call them, ‘Lil Oscars’).
Get Inspired by Stock Footage
Need an idea for a new video? Why not spend some time looking through royalty free music and stock video. You’ll be surprised at how many ideas you can come up with based on a single piece of music alone.
Stock images and videos can be a huge time saver as well as a creative jumping off point. Why spend hours creating something that already exists? Go shopping for digital ingredients and see what you can cook up!
Make a Haul Video
Film the items you bought from your favorite store. For a little inspiration check out this Yankee Candle haul video. If you own your own storefront, try thinking about how you could encourage customers or fans to create haul videos from your store.
Make a Collaboration Video
Two YouTubers are often better than one since you can share ideas and audience.
Make a Secret Video
Hide a video in another video using an annotation and invite your audience to find it. Just upload your secret video as unlisted (learn more about unlisted videos), and you’re ready to have some fun. Speaking of, see if you can find the secret video link in this tutorial!
Re-Make an Old Video
Odds are you have an outdated or old looking video lying around your website or YouTube channel. Why not update it and see if you can outperform the old version.