httpv://www.youtube.com/watch?v=uy_fmFsRuOo The most basic video SEO techniques are often over looked by those new to YouTube. This video covers the three simple ways you can optimize your YouTube video, including: Title The title you give your video may seem like a small detail, but it can dramatically effect the number of views your video recieves. After performing some preliminary video keyword research, your title should contain your most important keywords at the start. Description For the description section of your video offer up a URL to follow or any other relevant information about your video (did somebody say Fun Facts ?). Make sure your most ...
In the next few weeks YouTube will be rolling out a new channel layout and design to all users. The move was originally set for July 15th, but according to the YouTube Beta Channel Blog they are rolling back the deadline to fix a few unresolved issues. Looks like even Google can't design a page that works well on IE6 ! All IE bashing aside, now is the perfect time to begin familiarizing yourself with the new channel layout and design options so that when the big switch happens you won't be left with an unfortunate looking channel. httpv://www.youtube.com/watch?v=0qOK5cFJ5nk I hope you enjoyed ...
Introduction to YouTube Groups YouTube Groups allow users to come together and hold public discussions, post relevant videos, and ultimately add to the YouTube community. If you've ever participated on a bulliten board or a forum, you should feel right at home. YouTube Group Benefits Although there aren't any immediate SEO benefits, participating in relevant YouTube Groups can help you: Stay Informed on a Topic Ask / Answer Questions Generate Video Ideas Meet and Interact with other YouTubers Generate Views for your videos Groups are also widely used to host video competitions, so checking regularly for new groups could uncover opportunities ...
I am happy to report that I will be speaking at SMX West and talking about optimizing videos for YouTube. It’s an exciting topic, and I’m happy to be a part of it.
If you’re kicking around the idea of attending, be sure to read Danny Sullivan’s Why You Should Attend SMX West before you register.
As always, if you’re attending, speaking or exhibiting, be sure to say hello. You’ll be amazed at how personable and approachable I am !
The folks at YouTube must have set some insane new years resolutions. January isn’t even over yet and they’ve already unleashed subscription enhancements, HTML5 support, video rentals, and a slick music feature called Disco. Well, YouTube is keeping the productivity train rolling and busting out a complete redesign of the watch page and search functionality. Check it out :
Almost all unnecessary text has been removed keeping the focus on the video itself. The video description has been moved underneath the video, comments and video responses are listed below that, and related videos run along the right rail.
YouTube has been talking about the effectiveness of the 5 star rating system for some time now, and it looks like it didn’t make the cut. Instead you get the option to either ‘like’ a video or give it a ‘thumbs down’. Works for me!
No more guessing what the quality of your video playback is. YouTube now allows you to select what type of p-ness you’d like to watch your video in 
The related videos on the right side of the watch page now change based on context. For example, if you come to a video through the search function, you will see additional search results on the right hand side for you to watch afterwards.
I like this new feature a lot. The video uploader’s user name (located directly above the video) now has an expand button to show all videos uploaded:
Perhaps the coolest new feature is the ability to search for new videos to watch without interrupting the video you are currently watching. When you hit search, the video you are currently watching will shrink into the upper left hand corner of the screen making room for the search results:
Click here to try out the NEW YouTube layout and be sure to let me know what you think, ya jerk !
According to a recent patent filing, it may get easier for the masses to create advertisements for YouTube. The patent, released January 14th 2010, is for a Video Overlay Advertisement Creator. Overlay ads are the text ads that appear in the lower quarter of a video and can be accompanied by an image:
Looking at the details in the patent image, you can see that YouTube is taking the overlay ad to a new, more customizable level:
(click to enlarge)
Some of the customizable features present in the patent:
I think we can all agree that this will make overlay ad creation easier and more accessible. Combine this ad generator with Google’s Video Targeting Tool and you now have a way to place your overlay ad on videos based on keywords (like politics or fashion), viewer demographics (like age and gender), interest-based categories, or some combination of the three. AWESOME !
The only thing not discussed in the patent is the bidding system for these overlay ads. Will these overlays be CPC or CPM based ? What if multiple advertisers want to advertise on the same video ? If anyone has any insight on this, please chime in on the comment board.
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